A popular technique that many internet marketers use is to use various aliases for promoting different products. This can be useful and I have done it myself. There are three main reasons people use aliases in this business.
1) They don’t want people to easily see every niche they are working in.
2) They use aliases to help hide link building practices.
3) They need separate aliases for branding purposes.
Good Internet Marketers Don’t Want Competition So They Use An Alias
Let’s suppose you get very good at what you are doing in this business. If you get that good, people are going to want to copy what you do. People always look to more experienced and more successful people within their industry to emulate. It is the nature of success.
By using an alias you are able to make it a little bit harder for them to figure out what other niches you are working in. They won’t realize that John Doe and Jim Jones are one in the same person. Experienced internet marketers and savvy computer people will be able to figure it out anyway, but why not make it harder for them.
That will help keep some of your competitors out of the various “goose that lays the golden egg” niches that you have discovered through your own personal efforts.
Marketers use aliases to help hide link building
Think about it for a minute. If all of your good inbound links to every one of your sites was from the same person’s material, wouldn’t that look a little suspicious? If you are link building and using the same name everywhere then it will be really easy to tell that you are link building. This could get you into trouble with Google as well as expose your sources very easily to your competition. Heck, even the noobs would find your links.
Aliases can be useful for branding purposes as well
Branding is a complicated subject that requires way more than this little post to explain. Think about it this way. General Motors sells a bunch of different vehicles under different brand names because people associate a certain type of vehicle with a certain brand name. It is easier to convince people that a Chevy Impala is a value priced reasonably affordable family car than it would be to convince them of the same thing about a Cadillac. Most people would say the Cadillac is a luxury car.
If you have success branding yourself online as an expert Italian chef, then you may want to choose a pen name to brand yourself as an auto mechanic to sell your other product. Otherwise you lose some credibility. People will say, “I thought that guy was a chef.”
Clint Eastwood would have no trouble selling a book about becoming an elite actor. But he might have better luck using a pen name that sounds Slavic to sell books about gymnastics.
