I said in another post that the secret to being successful in this business is all about your determination to succeed and your willingness to persist at it until you learn what the heck you are doing.  That is absolutely true.  But, I also said that there were actually hundreds of little secrets that all add up to determine your ultimate level of success.  I wrote this post to share some more secret insider knowledge with you.

keyOne of the keys to being successful in the niche website business is learning how to spot a good niche and learning how to spot a good keyword.  Actually it goes beyond learning how to spot them.  It actually entails learning how to do the necessary research to tell if your project is going to be profitable.

In order to learn whether or not you are going to be able to build a profitable niche website, you have got to know what it takes to get a website to rank.  You also need to know how to tell how much potential revenue exists with a specific keyword.  You need both skills.  Without one you are taking a big risk.

If you find a really good keyword but can’t get your page to rank on page 1 in the SERPs then chances are you won’t earn enough money with it for it to be worth your efforts.  Likewise, if you can get a site to rank, but don’t understand how to pick the right keyword, you’ll end up with a site that ranks number one and makes no money.

You have got to learn both skills.  They are absolutely essential if you want to improve your batting average.  If you don’t know how to conduct this research properly, then you will end up having only one out of ten projects turn into a success.  You will get very frustrated after a few projects and probably quit.

Learning how to get a site to rank and learning how to do proper keyword research are two absolute keys to success and not often talked about thoroughly by most websites in this business.  They are two of those insider secrets that the other internet marketing gurus don’t bother to tell you.

So, if you are relatively new to this field or if you have tried and failed before, then you need to spend more time learning how to get a site to rank.  Once you know how to outrank the other sites, then you need to learn how to tell which keywords to work.  By putting the two skills together you will be able to judge which niches to work with what keywords for your maximum chance at success and huge profits.